With 40 years of experience in the aviation industry, Aerian Aviation was at a pivotal moment, undergoing a complete internal restructuring to reposition itself for the future. This transformation required more than just operational changes; it demanded a refined strategy, a new identity, and a renewed sense of purpose. Our challenge was to redefine the brand without compromising its rich history and tradition.
Through a data-driven, insight-led approach, we crafted a new market strategy, renaming process, and brand design that reflected Aerian’s commitment to innovation, precision, and excellence. The goal was not only to ensure sustainable and organic growth but also to create a brand that resonated with both long-standing clients and a new generation of aviation enthusiasts.
The result is a brand identity that embodies simplicity, modernity, and confidence, a minimalist yet powerful expression of Aerian’s heritage and vision for the future. This project was not just about change; it was about elevating the brand to new heights while staying true to its core values.
Brand Strategy | Naming | Brand Design
Aerian Aviation | Honoring Legacy, Embracing the Future / Brazil
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Sartre Gumo Branding GmbH
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