In the heart of Milan, we had the opportunity to lead a complete brand redesign and strategy for one of the city’s most important skin and beauty care distributors. More than just a transformation in aesthetics, this project was about redefining what beauty means today, where sustainability, fairness, and innovation take center stage.

Our approach focused on creating a brand that cares for people and the planet, inspires through quality and transparency, and innovates with responsibility. From strategy to visual identity, we crafted a brand that not only stands out in the beauty industry but also sets new standards for ethical and sustainable practices.

Brand Strategy  | Visual System | Implementation