Google | Think with Google: A path to clarity / Germany and Netherlands


For the Berlin and Amsterdam editions of Think with Google, we crafted an event identity that embodies the dynamic interplay between chaos and order, a concept that mirrors the ever-evolving digital landscape.


Our approach leveraged generative graphics, transforming random elements into structured patterns, reflecting how data, insights, and innovation come together to create meaningful solutions. The result was a visually striking, adaptable identity that captured the spirit of the event while maintaining Google's unmistakable brand essence.
Event Identity | Concept Development | Generative Design





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Sartre Gumo Branding GmbH
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